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Sunday, May 19, 2013

Has Dodge Said "Yes" to a New Dodge Magnum? Will They? Should they?

Why was the Dodge Magnum ever discontinued? Or why has it taken such a long time to introduce a new model? Huh Dodge? The Dodge Magnum is the best station wagon ever designed in the history of station wagons! It was one heck of a beautiful car with its low-slung sporty roofline, large wheels, bold wheel fenders, big smiling grille, and the high gangsta beltline. It was sexy, masculine, bad-ass-lookin', and full of braggadocio! It was brash, and urban, and hip. It looked like metal sculpted out of loud music! It was just soo good-looking!. I still turn my head when I see one on the road, or stop to snap a picture (for the SeraniTafari Street Team ofcourse) when I'm walking pass one on the streets.

Hopefully, though, by the publishing of this render, by Allpar, that this means there's something in the works for a brand new Dodge Magnum. In the rendering, I love the styling that I'm witnessing. The body panels have cleverly placed protruding sculpted forms that embolden the look of the car. I also love the rear spoiler; it has a unique non-categorical look. It's a very ergonomic look that's suitable for ones hand to hold it and lift the car (at least from the rear). I'm also in love with the styling of the taillights. It has a luxurious style that reminds me of a Bentley  Infact, this is the first part of the car that caught my eyes: the taillights. They sort of standout! And upon doing some research, it looks like the Bentley Mulsanne might have had an influence on this new Dodge Magnum design.

Observe the design/analysis below.



Now in regards to the styling glory of the Dodge Magnum - both old and new - only the Mercedes Shooting Brake comes close. Close but not close. Take a look below and compare the swag levels. 


Nice bodywork, but the rear profile comes to much towards a point. That little thing alone makes me think of a geriatric frown! (lol)



This view is super hott!!



In this view, again, the rear profile comes too much towards a point.



Nice view! But the c-pillar reminds me of the ugly Mercedes R-Class crossover-wagon-sedan And the tail looks too long!


 This is another nice view

Now, do you observe how for each view of the Mercedes Shooting Brake, I gave a different critique? The Mercedes Shooting Brake isn't hot from every angle. With different angles of photography, there's something nice, more nice, or less nice about it. Compare that type of analysis to the Dodge Magnum wagon. That station wagon (and I thoroughly regret using that term) is hot from every single angle. There's nothing better than a car that's perfecto in design when looked at from every possible angle. Kudos to Dodge!





Perfect body height or "thickness" all throughout the length of the car. Contrast that with the side view of the Mercedes Shooting Brake above. Can you see the differences?


Massive, bold bully-ish grille with sympathetically large headlamps

Now some may say how can I compare a Mercedes to a Dodge. My answer is, "I just did"! Styling is always up for commentary. Brand is the awareness of an association of something great about something. For example, Mercedes is known for great car design (and maybe engineering), but if Mercedes messes up and designs an ugly car compared to what fans or customers of Mercedes are aware of then so be it! A design is a design. It can be ugly or it can be nice. And there in lies the possibility to exist for an automobile of a high caliber of design and engineering to look worse than an automobile in lower brand category - just because of a design execution. Understood?

Also, refer to our previous blog here, to see a previous design analysis on the amazing styling of the Dodge Magnum

- Gebre Mesquitta